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The world of online marketing is already drained off with classic business models, thereby pitching in the new ones into this soggy field seems like a difficult task. Thus, the only alternative that leads to survival in the webs of the competitive business world is smart business moves that hit two targets with one arrow: […]

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Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]

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These are unbelievably crazy times. It’s natural to feel overwhelmed and afraid. We wouldn’t be human otherwise. ? For better or worse, I always see the upside in any situation. Maybe it’s because I’m an entrepreneur, but I can’t help but see the opportunity in every situation.? Like all of us, I was shocked and […]

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32% of Facebook users have seen at least one Facebook ad. That’s 32% of 1.95 Billion people if you’re into big numbers. Most social marketers (93% of them to be exact) use Facebook ads. The platform keeps on growing and adding new features every day and it has become almost indispensable to marketers across industries […]

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Ads power most of the Internet. In fact, more than half of the advertising spend is expected to be absorbed by the Internet. As more and more advertisers and marketers are trying to reach their target audience via online advertising, the effectiveness of display ads (the most popular online advertising format) have decreased substantially. When […]

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The Coronavirus outbreak has upended many business operations and has changed a lot of dynamics in almost all realms of everyday living. The internet has been affected, but to a great extent, positively, because the internet has become essential for most people around the world when it comes to personal consumption.? While there has been […]

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The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise.? Here are the top ten reasons to use social networks for advertising. 1. Your Customers are on Social Media Platforms Perhaps the most important reason […]

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Every person who has her/his own website or blog wants to find appropriate ways to earn money or how to monetize their traffic.? There are many ways to do so. We are going to describe the pros and cons of some of them so you can determine which suit your needs. 1. Sponsored content Have […]

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It’s hard to find an article about social media that doesn’t mention the continuous drop in organic reach of Facebook business pages. And it seems like this drop isn’t stopping any time soon. In late 2019, Facebook rolled out another algorithm update which caused the reach to go down another 2.2%. This means that page […]

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With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend it to their […]

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To make your product known, you’ve got to be where people are. And you know where they are. Yep, on social media. Scrolling their news feed, watching videos, commenting on their friends’ statuses, posting photos, sharing content, liking stuff, etc. The social media craze is not over yet. In fact, year after year, we see […]

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Online marketing is one of the most cost-effective ways of reaching out to your target audience and grabbing their attention. You can place these ads for fulfilling one or more goals like lead generation, sales and brand awareness. The best part of online marketing is that you get to know the response almost instantly unlike […]

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Currently, Facebook is the king of social media! That’s why the thought of running a successful social media advertising campaign brings you to Facebook.? Facebook ads are generally the cheapest and most easily tracked form of online social media advertising. Plus, the ads are optimizable! And, this feature gives you a lot of control over […]

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Instagram is great for businesses because it can help them create massive brand awareness. Over the last few years, Instagram has been releasing a lot of updates, many of which have helped businesses get the most out of the platform. Instagram allows you to run ads using either CPC (cost-per-click) or CPM (cost-per-1000-impressions) models. No […]

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Some say there are a thousand ways to find customers, but the reality is options are limited for small business owners, and it’s still difficult to measure success across most channels. Although digital platforms like Google AdWords have made it far easier to evaluate the success of campaigns, they often measure outcomes in clicks rather […]

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