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The world of online marketing is already drained off with classic business models, thereby pitching in the new ones into this soggy field seems like a difficult task. Thus, the only alternative that leads to survival in the webs of the competitive business world is smart business moves that hit two targets with one arrow: […]

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With companies starting to recognize the value of proper content marketing, there are major evolutions that have taken place in this field. A lot has changed, and a lot of changes are still to come. Nowadays, content marketers have this amazing scope of competing with the likes of The New York Times and BuzzFeed, mainly […]

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They say there’s no such thing as bad publicity, but if you’re one of the brands coming under fire for cultural appropriation or racial insensitivity, you’ll know that that’s definitely not true. Is it possible to turn that negative publicity into a positive opportunity? Absolutely. There’s always an opportunity to undergo a flawless transformation and […]

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Online marketing can be difficult to get your head around, with so many strategies, algorithms, and platforms to consider. But if one thing is clear across all digital marketing, it’s that online reviews are great for your business. Online reviews have surpassed word-of-mouth recommendations to become one of the most powerful ways to get people […]

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Can machines think? These words were uttered by Alan Turing in the year 1950, nearly 70 years ago. Since then, computers have evolved at a mind-boggling speed, carrying out more tasks than it was ever thought they could.? From Sofia (the humanoid you can have conversations with in real time) to Google’s AI-powered call screening […]

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Want to work less, but make more? Of course you do. Building up your personal brand and your authority in your industry is one way to do that. As an industry influencer, you’re valued for your experience, opinions, and advice, not just your deliverables. You’ll get in front of more clients, land bigger accounts, and […]

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Long gone are those days when mere SEO and paid advertisements were the key to conversions and higher sales. The 21st-century customer is smarter, more well-informed, and has a trove of information at his fingertips to make the right choice. Dealing with today’s customer is not only a challenge but quite an eye-opening experience with […]

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First impressions last forever. When someone lands on your website you have a very limited amount of time to grab their attention. To be more precise, statistics say that it is less than 8 seconds. No matter what type of website you have, when a user visits it, the first things he notices are the […]

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It takes quite a few research techniques, such as workshops, interviews, and inquiries, to develop a proper UX design that can communicate the purpose of your products to a target audience. Modern consumers are real people with real problems.? The best way to appeal to their needs is by showing that your products are being […]

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Words are powerful! And nothing can beat well-written text in print and online marketing. But there is something about visuals such as images, videos, and infographics that instantly draws reader attention – enough to connect and entice them with your brand! In fact, the human brain has always processed images faster than words, so… the […]

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The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is not free of challenges. To […]

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A collage of photographs of various social media icons
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In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose and unrefined strategies can have […]

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Marketers often cringe at the name ‘Stock Photos.’ And truthfully, we cannot (always) blame them! Today, the World Wide Web hosts numerous stock photos sites that offer royalty-free images at affordable and sometimes zero cost. They are high-quality pictures available in multiple categories, making it easy to reuse for commercial and personal purposes. However, even […]

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Hashtag (#) – the power of this tiny symbol is significant. In the social media landscape it is like an engine to the keywords that stand like wagons queued behind it and has the power to take these keywords to innumerable destinations or posts where they will be seen further.? Hashtags have become an integral […]

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Conviction, defined as a person’s firm belief in a point or argument, is what makes any excellent written content effective. By injecting undeniable conviction into their output, a content writer shows that they are confident that what they have written is true and correct. Thus, it can convince readers to agree to what they are […]

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