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Want to work less, but make more? Of course you do. Building up your personal brand and your authority in your industry is one way to do that. As an industry influencer, you’re valued for your experience, opinions, and advice, not just your deliverables. You’ll get in front of more clients, land bigger accounts, and […]

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The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is not free of challenges. To […]

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A collage of photographs of various social media icons
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In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose and unrefined strategies can have […]

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Hashtag (#) – the power of this tiny symbol is significant. In the social media landscape it is like an engine to the keywords that stand like wagons queued behind it and has the power to take these keywords to innumerable destinations or posts where they will be seen further.? Hashtags have become an integral […]

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In recent times, our approach to digital marketing has largely been data-driven. With over 3.5 billion smartphone users around the globe, we now have an unprecedented amount of data that reflects user behaviour and consumer insights. It makes sense to say that for any successful marketing plan, data is the key. Collecting and harnessing web […]

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32% of Facebook users have seen at least one Facebook ad. That’s 32% of 1.95 Billion people if you’re into big numbers. Most social marketers (93% of them to be exact) use Facebook ads. The platform keeps on growing and adding new features every day and it has become almost indispensable to marketers across industries […]

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Consider this: More than half of consumers on social media engage with brands over twice a month and 71% will recommend brands to a friend after a positive experience. These numbers alone make it clear that social media marketing should be a part of any successful marketing plan. The interactive nature of social media gives […]

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If you’re a business owner on Instagram, I take it you’re there for one reason: to get people to buy your products. And looking at the numbers (more than one billion monthly users), you’d be forgiven for thinking that you’ve come to the right place. On the contrary, you’d be surprised to know that Instagram’s […]

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When we look at LinkedIn advertising, the process may seem quite similar to other social media platforms. But, LinkedIn is very different from other social media platforms when we look at the results. So, what makes LinkedIn stand out?? There are many marketing channels out there for advertising. Venturing into advertising and creating a strategy […]

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The number of active social media users around the world as of April 2020 is 3.81 billion. That’s why most businesses consider social media a key part of their marketing strategies. In fact, 73% of marketers consider social media marketing effective. With this kind of competition, how can your small business stand out on social […]

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Regularly, there are many moments, events, and opportunities that influence the world around us. Consumer preferences, interests, and relationships with different brands always change. As a response to the constant fluctuations within the market, businesses rely on social media to reposition their brand, products, and services to better associate with new and existing customers. In […]

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Reaching potential clients has become easier than ever. With several social networking sites, you can communicate with an overseas client, who might be interested in your service or sell a pair of trendy sandals to a customer on the other side of your country.? You can find plenty of examples of individuals who didn’t only […]

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Social media offers a powerful platform that can help you increase brand awareness and recognition, and grow your business.? Your business can’t afford to ignore social media. According to Statista, there will be 3.02 billion social media users worldwide by 2021. Here are 3 strategies that will help you increase brand awareness and gain new […]

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Creating visually captivating social media content is essential for both professional and personal brands, especially when it comes to raising awareness to a large and specific audience. As social media continues to play an important role in our everyday lives, we will see more uniquely crafted content for the web. With the growing number of […]

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Have you ever looked at the images used on someone else’s social media platforms and thought to yourself, “where do they get these amazing ideas from?”? The truth is, it’s not that difficult. You can boost the success rate of your social media marketing by just following a few simple techniques to improve the quality […]

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