SiteProNews http://www.crstnet.com Breaking News, Technology News, and Social Media News Thu, 20 Aug 2020 18:32:03 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.5 How Word Pigeon Can Help You Export Google Docs To WordPress http://www.crstnet.com/2020/08/20/how-word-pigeon-can-help-you-export-google-docs-to-wordpress/ Thu, 20 Aug 2020 18:32:03 +0000 http://www.crstnet.com/?p=110322 Ok, so you wrote this great blog post, right? You spent tons of time researching your topic, crafting informative but interesting sentences, editing and revising, and now you have this fantastic piece of content, ready to be published. But now comes the worst part, getting it onto your WordPress blog. You’re dreading the moment where […]

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Ok, so you wrote this great blog post, right?

You spent tons of time researching your topic, crafting informative but interesting sentences, editing and revising, and now you have this fantastic piece of content, ready to be published.

But now comes the worst part, getting it onto your WordPress blog.

You’re dreading the moment where you hit the “paste” button, and you lose your images and it screws up your formatting, and then you’ll have to spend an annoying amount of time re-organizing the whole thing.

Well, Word Pigeon may be able to help.?

Because with Word Pigeon, you can transfer everything from a Google Doc to WordPress in one single click.

That’s all it takes. One click. No coding, no hacks, illegal software. Just Word Pigeon.

At this point, you may be wondering, “Is this true?” “How does it work?”

Well, it is true, and here is a look at the simple step by step process to show you how it works and just how easy Word Pigeon is to use.

Step 1: Create Your Content

This step you already know how to do.

Just make some awesome content in Google docs like you’ve been doing.

And don’t worry about the formatting getting messed up. Make it look exactly how you want it to once it is published.

Use the different headings options in Google docs, table of contents, images, GIFs, bolding, italics, the whole package.

You can even use the commenting and editing features on Google docs without fear of that messing up the way your content looks on WordPress

Step 2: Go To Word Pigeon

Open up Word Pigeon.

That’s it for step two.

All of your Google documents will already be there looking snazzy.

Step 3: Hit Export

Now, you hit export. From there, you pick whether or not you want this content to be a page, post, published piece, or draft, then it will show up on WordPress.

Yes, that’s all you need to do on Word Pigeon. Now let Word Pigeon do its thing and move onto step 4.

Step 4: Fine-tune

Hop on over to WordPress, where you will find your content already there, looking just as perfect as when you last saw it.

It will all be there, perfectly formatted still and you won’t be missing a single image.

Now just read it over, make sure everything looks good, do some last-minute edits to polish it up, then move on to the last step.

Step 5: Publish

Hit publish.

Now you’re done! You have shared your fantastic piece of work with the world.

And it was so much easier than copy and pasting and reformatting and finding all of your pictures.

Word Pigeon also has other benefits, including:

  • Choosing tags
  • Supports GIFs
  • Choosing categories
  • Choosing authors
  • Retaining image resizing
  • Retaining links
  • Retaining colors for text, highlight and table background
  • Retaining text decoration such as italics, bolding and underlines
  • Exporting tables and embedded charts
  • Retaining text alignment

So if you’re someone who regularly creates content on Google Docs., Word Pigeon can be an invaluable tool, saving you tons of time you can spend on more important things.


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Stuttering: 7 Things Employers Should Know http://www.crstnet.com/2020/08/20/stuttering-7-things-employers-should-know/ Thu, 20 Aug 2020 04:00:55 +0000 http://www.crstnet.com/?p=110308 More than 70 million people stutter worldwide. That’s roughly 1% of the human population. People who stutter are found in all spheres of life and can be successful entrepreneurs, entertainers, public speakers, teachers, doctors, and customer service representatives. Often, employers have wrong notions about people who stutter. While some business owners and HR managers intentionally […]

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More than 70 million people stutter worldwide. That’s roughly 1% of the human population. People who stutter are found in all spheres of life and can be successful entrepreneurs, entertainers, public speakers, teachers, doctors, and customer service representatives.

Often, employers have wrong notions about people who stutter. While some business owners and HR managers intentionally avoid recruiting candidates who exhibit speech disfluencies, others fail to create an inclusive workplace where stuttering employees can reach their full potential.

Here in this post, we will shed light on the 7 most important things employers should know about stuttering.

1. Stuttering is nobody’s fault

Business owners, hiring managers, and others, who have never had the opportunity to know someone with this speech order, may have a tendency to judge an individual on the basis of their inability to speak fluently.

According to a study published by the Journal of Fluency Disorders, over 70% of stutterers said that this speech disorder decreased their chances of getting hired or promoted.

Employers should know that there are a number of internal and external circumstances that contribute to stuttering. Genetics is believed to be a major influence but scientists are yet to pinpoint the genes responsible or come up with a sure shot treatment.

Stuttering occurs mostly in children between the ages of 2 and 6. Almost 5 out of 100 children stutter. Out of these, 4 children will outgrow stuttering by the age of 7 or 8 but 1 child will continue stuttering into adulthood.

It isn’t their fault that they stutter. It’s genetics at play.

2. Stuttering and success in professional life

Individuals who stutter do not lack the drive or ambition to be successful in their professional lives. They are as driven and ambitious as their more fluent co-workers.

Stuttering does not indicate any lack of emotional stability, intelligence, or ambition.

There is no dearth of stutterers who have distinguished themselves in different walks of life – including entertainment, business, politics, healthcare, education, sports, and science.

Therefore, employers shouldn’t have any reservations about hiring people who stutter or having them in leadership roles.

Hiring, promotion, etc. should of course be consistent with their professional abilities, skills, and domain knowledge.

However, a person’s speech disfluencies should not cloud your judgment and make you disregard their capabilities.

3. Stuttering and communication

Good communication is not just about being fluent. It’s a lot more than that.

Good communication also includes the following:

  • Good listening skills
  • Being thoughtful when communicating with customers, vendors, or co-workers
  • Being diplomatic when necessary
  • The ability to empathize with others
  • The ability to come up with something valuable to say

A stuttering individual may have all of these abilities, often referred to as ‘people skills.’?

In fact, their life experiences may have prepared them to hone these abilities more competently. They may understand the art of effective communication in the workplace better than you can judge during an hour-long interview.

If you pay attention, you may spot many stutterers doing well in job roles that require them to interact with the public on a daily basis.

Most stutterers, regardless of their disfluency, are able to communicate adequately in their personal and professional lives.

4. A Stutterer’s First Day at Work

There are certain things you can do to help a new employee who stutters.

It is common for a stutterer to get stuck when they start introducing themselves to a group of people. Some people may also have difficulty saying their names.

So, it is a good idea to introduce them to colleagues, supervisors, etc. on the first day to break the ice.

5. How to Talk to an Employee Who Stutters ?

There is nothing to be embarrassed about stuttering or listening to someone who stutters. Employers can advise team members and managers to follow these tips on how to talk to an employee who stutters:

  • Listen attentively and wait for them to finish
  • Focus on what a stuttering employee is saying and not how they are saying it
  • Encourage relaxed speech by speaking slowly ?
  • Do not try to complete sentences (or fill in words) for a stuttering employee
  • Act natural when communicating with a stuttering employee
  • Maintain normal eye contact, even when a stuttering employee gets stuck while speaking

If it seems appropriate, ask a stuttering employee how you should respond when they get stuck while talking.

6. Talking About Stuttering

For many people, stuttering can be a sensitive personal issue.? They may or may not be willing to discuss it with their employers, supervisors, or colleagues. Moreover, you may know little or nothing about the speech order and how it affects an individual, socially or emotionally.

The best way you can support a stuttering employee is to accept them as they are. Stuttering isn’t much of a concern in the workplace when a stutterer isn’t compelled to hide their disfluency out of the fear of reprisal or shame.

Employers can provide a stuttering employee with the necessary training and work opportunities in areas in which they can realize their potential. ?

7. Interviews and Performance Reviews

People who stutter may find job interviews and performance reviews more stressful than fluent speakers. Stress and anxiety can often make stuttering more severe for a short duration of time.

Even highly talented individuals may have a hard time performing at their best at job interviews.

If a candidate has already disclosed his speech disfluency, be sure to offer them extra time. If possible, you may also consider making slightly more informal interview arrangements. This way, you will stand a better chance at gauging their suitability for a vacant position.

Employees who have performed well all through the year may find it challenging to convey their thoughts, ideas, and vision during face-to-face performance review meetings.

Therefore, it is a good idea to give them enough time to say what they need to say. There’s a good chance they will stutter more than usual. ?

Final Words

Just like everyone else, people who stutter want to grow professionally and excel in different areas.

They appreciate organizations, business leaders, and managers who give them the opportunity to prove their worth without judging them on the basis of their speech disfluencies.

Patience and perseverance are virtues you will rarely find missing in a person who stutters.

Avoid making assumptions about a person’s capability based on his disfluency to foster a mutually rewarding relationship.


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Meet is a Person who Stutters and the founder of Stamurai - a speech therapy app containing stuttering modification and fluency shaping strategies, tools like DAF, meditations, scientific assessments and community support to help people who stutter (PWS) overcome stuttering. An engineer by training, he has been practicing self therapy for the past 7 years and is passionate about helping PWS lead normal lives.

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Tech Giants Shrug Off COVID-19 Crisis http://www.crstnet.com/2020/08/20/tech-giants-shrug-off-covid-19-crisis/ Thu, 20 Aug 2020 04:00:14 +0000 http://www.crstnet.com/?p=110311 You will find more infographics at Statista

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You will find more infographics at Statista

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A Guide to GDPR: Making your Website GDPR Compliant http://www.crstnet.com/2020/08/20/a-guide-to-gdpr-making-your-website-gdpr-compliant/ Thu, 20 Aug 2020 04:00:11 +0000 http://www.crstnet.com/?p=110305 What is GDPR? GDPR in its essence are rules designed by the EU and aims to help EU citizens have more control over their own data by setting a higher standard for data policies for all companies. The higher standard secures better transparency by simplifying the process and provides a standard of what data can […]

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What is GDPR?

GDPR in its essence are rules designed by the EU and aims to help EU citizens have more control over their own data by setting a higher standard for data policies for all companies. The higher standard secures better transparency by simplifying the process and provides a standard of what data can be accessed and held.

All organizations who operate within the EU and that provide their services in the EU are GDPR compliant and must follow the legislation made by the EU. This means that most large-scale companies in the world must be GDPR compliant because of the services they provide to the EU.

A quick checklist for GDPR

To make sure that your website is GDPR compliant we have written a quick checklist to ensure that your website is following GDPR rules.

1. A personal Privacy Policy

Your privacy policy must be unique information that describes you, your company and what kind of work you do. Besides that, it must describe what types of information the website stores and how exactly the website collects these kinds of information.?

All third-party services such as Google Analytics, Facebook pixel, retargeting and tracking tools must be disclosed. This also means the website’s CMS (Content management system), plugins, applications, request forms and such.

Overall, the website must have a privacy policy that is unique to the website and describes all the necessary steps to be GDPR compliant.

2. List of cookies

You must have a list of all the cookies that are collected on your website from users/customers. Besides that, you must create a cookie notification on your website that offers users the ability to read your privacy policy and agree with it.?

The list of cookies helps create transparency and makes it easier for users/customers to know more precisely what data is collected from them.

3. Request forms for users

Your website must contain a user request form that allows the user to either delete or change their data. Before the GDPR, a lot of websites were not very transparent with data management and did not allow users to manage, change or see their own data.

4. Other forms

All forms on your website must be GDPR compliant. On every form there should be a checkbox that allows users to give their consent of having read and accepted the privacy policy page. You should also add a link to the privacy policy of your mail service provider.

5. Third party plugins and applications

You must make sure that all the used plugins and applications on your website are GDPR compliant. If any of your used plugins and applications are not GDPR compliant then the website is not compliant as well. Therefore, you would have to find an alternative that is GDPR compliant.?

6. GDPR compliant CMS

Almost every website uses a CMS (Content Management System) unless it is totally hard-coded, which is only a small percent of all websites. The CMS of your website is essential in the way that your website works and therefore it is very important that you make sure the CMS is updated and GDPR compliant as well. The CMS is often closely bound to the way data is stored and therefor you must either find a compliant CMS or make it compliant manually with custom code, third-party plugins or with custom code.

7. Checkout page

Checkout pages often look different from the rest of your website and often have a different functionality, which is allowing people to checkout. On those pages it is very important that you make a use consent checkbox and refer to your privacy policy before checkout.

8. Email notifications

Whenever users are added to your email list it is very important that the person has given their consent to store their personal data as well as allowing the company to send emails. Besides that, you must give them the ability to unsubscribe themselves from your email marketing list.

9. Data backup

Most websites have an auto data backup system that makes sure nothing is lost in case they must roll back in time. This could be due to a virus infection, accidental deletion or edits to the website and so forth. Most of these backups also contain user data and therefore it is very important that you do not have more than 3 customer data backups. As website owner you must make sure that the user data is secure and that you are the only one who can download them.

10. Opt-ins?

On most forms there are opt-ins that allow users to give their consent to the asked request. To fully follow all legislation regarding data management and storage you must remove all automatic opt-ins on your website. If users want to give their data, then they should choose that themselves instead of you making the choice beforehand.

On your sent newsletters you should allow users to opt-in or out with ease. Therefore, you should disable all double opt-ins on your newsletter.

11. Data Access Requests

Your website should have a process in place that allows users to request a copy of their own data. This allows users to make sure precisely what data your website is storing about them and allows for full transparency.


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Mathias Minh Nguyen is a SEO and SEM expert who helps companies of all sizes get more recognition in the digital world by creating more awareness. He shares his thoughts and tips on different medias that concerns the digital world. He currently works for the Danish company Morningtrain and has based some of this informative article on Cookiebot’s information about CCPA compliance.

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24 UX Tips for Business Owners http://www.crstnet.com/2020/08/19/24-ux-tips-for-business-owners/ Wed, 19 Aug 2020 04:00:48 +0000 http://www.crstnet.com/?p=110285 Introduction “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products,” says Don Norman, the person who coined the phrase. When designing a product or service, and setting up your business, it is important to consider how a user is going to learn about the product or service, […]

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Introduction

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products,” says Don Norman, the person who coined the phrase.

When designing a product or service, and setting up your business, it is important to consider how a user is going to learn about the product or service, how they will buy it, how they will use it and how they will get customer support.

Good UX produces a win-win situation where the user (a customer) is satisfied with their purchase and the company (your business) gets plenty of sales.

The following tips will help improve the UX in your business:

1. Business Name

Choose a self-explanatory business name. This name should be easy to remember and it should also be a suitable domain name.

2. Step-by-Step Instructions

When doing step-by-step instructions, try to keep them to a maximum of five steps.

3. Product Pricing

Price the product or service so it is affordable for the customer but also profitable for the business (somewhere between these two).

4. UX Perceptions

When thinking of UX, think: focused, end-result, simple, comprehensible, non-distracting, accurate, sensible, forward-moving, singular, polite, standard, familiar, longevity, and sustainable.

5. Learn more about UX

Learn the basics of what UX is by doing some web research, especially in how it relates to running a business. Even knowing the difference between UX and UI helps.

6. Test your Processes

Before going live, test all your business processes and notice anything that might turn your customer off. Fix these problems.

7. Be Polite

When you test your systems and processes, notice if there is anything that seems rude from a user’s perspective; correct this. All processes should provide a well-mannered experience. For example, sometimes when you read a webpage, a dialog box pops up and prevents you from reading any further until you accept a cookie, for example. This is a rude experience because one, it isn’t asked for, and two, because it halts you from continuing your reading. It is like someone who shoves their foot at the base of a door so you can’t enter a room until you do what they ask. Remember: cookies and privacy are not that important that you would want to interrupt a new visitor to your website while they are focused on reading something. This is an example of poor UX that can cost you sales.

8. Make it Easy for Customers to Buy

Think of your business processes like a “mouse going through a maze to get a piece of cheese”. You don’t want your client getting side-tracked while they are going through the sales process. Each step of the way should be focused, easy to do, have no confusing elements, be sensible, and go along fairly quickly. Your systems and processes should be focused to get to the end result. For example, when you set up a payment page, don’t have any distractions, external links, or logos, unless the image is linked to one of the steps. Anything that might lure the client away from the purchase process is poor UX.

9. What are your customers looking for?

Find out what your clients or customers are looking for and use this to shape your UX.

10. Be User-friendly

User-friendly is the key operative phrase for a positive UX.

11. What causes website abandonment?

  1. too much information
  2. not enough information
  3. unclear steps
  4. links that don’t work
  5. nowhere to click
  6. lack of authenticity
  7. something annoying
  8. a distraction
  9. having too many choices to make
  10. something that takes too long to load
  11. no Thank You or confirmation message after a submission

12. Average Customers

Instead of trying to satisfy really super-fussy customers, try to satisfy the ideal, average, everyday customer because these are the ones that bring in the bulk of the money.

13. Fluid Journey

You want a fluid user journey – from seeing an ad – to signing up with a form – to paying for a product or service – to asking for something else you offer – to getting great customer service. Each stage must provide a complete and satisfactory user experience.

14. How Someone Uses your Product or Service

Ask: “How will a person use my product or service in the real world?” and then take this information to help you shape a positive UX.

15. Web Standards Are the Best

  • Background colors should be white.
  • Blue is for links only.
  • Red is great for alerts and errors.
  • Green is a good color for buttons.
  • Put key information near the top of the page.
  • Minimize the necessity for SCROLLING.
  • Black is for important information.
  • Grey is for supplementary or additional information.
  • Bright colors come to the foreground.
  • Dark colors stay in the background.

16. Imagine Being the Customer

Put yourself in your user’s shoes and design things from their vantage-point.

17. Need-to Policies

Use the Need-To Policy to screen all your processes. Do I need to include this step? Does a customer need to have this feature? Do I need to explain this in detail? … and so on.

18. Thank You Pages

Only do “Thank You” pages that come at the end of a process. Dead-ends should never be in the middle of a process.

19. Function is More Important than Images

Don’t sacrifice functionality for great-looking images. A good UX is when the customer is impressed with what a product or service can do for them.

20. Deterrents to a Positive UX

  1. a too long webpage
  2. too much clutter
  3. excessive scrolling required
  4. distractions from the main goal
  5. interruptions (like pop-ups that happen right when you are reading something)
  6. excessive and obvious promotions
  7. ads that can confuse the user with what is organic information and what is sponsored
  8. unnecessary or irrelevant information

21. Desktop and Mobile

Always check your web design in both Desktop mode and Mobile mode before publishing it or making changes.

22. Details are for Buyers

Explain all the crucial details. For example, how long it takes to be delivered, when you will respond to an email by, warranty details … and so on. Anything that is helpful for the user to know, or to achieve their goal, tell them plainly and clearly. No customer should ever be left wondering.

23. Layman’s Language

The best language to use for good UX is “layman’s language”, unless your website specifically caters to users using a specialized language.

24. Don’t Make Mistakes

Every mistake you make can end up in a post on someone’s social media site and this can have disastrous consequences. If you do make a mistake, fix it a.s.a.p. and then explain what you did on your website. Remember that the entire Internet and business community is now transparent.

Conclusion

Whether you are starting a new business, or improving an existing business, knowing the user experience of your particular business can help you grow and succeed.


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Mary Howard writes guest posts for blogs. Designer of BLUE, a PDF directory of famous websites. Twitter

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15 Essential Stats Revealing the Importance of Email Marketing http://www.crstnet.com/2020/08/19/15-essential-stats-revealing-the-importance-of-email-marketing/ Wed, 19 Aug 2020 04:00:31 +0000 http://www.crstnet.com/?p=110295 Infographic Courtesy of: TDinsights.com

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Infographic Courtesy of: TDinsights.com

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Why Business Owners Need to Beware of Magecart – The Evolving Digital Card Skimmer http://www.crstnet.com/2020/08/19/why-business-owners-need-to-beware-of-magecart-the-evolving-digital-card-skimmer/ Wed, 19 Aug 2020 04:00:09 +0000 http://www.crstnet.com/?p=110289 Most business owners will be aware of the idea of a credit card skimmer: a physical device placed on ATMs for the purpose of stealing card details. The idea of a digital version of such technology – a web skimmer – shouldn’t be hard to imagine but what would it look like, how would it […]

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Most business owners will be aware of the idea of a credit card skimmer: a physical device placed on ATMs for the purpose of stealing card details.

The idea of a digital version of such technology – a web skimmer – shouldn’t be hard to imagine but what would it look like, how would it work and what would the implications be for businesses?

Well, we don’t have to guess or predict because such skimmers have already been used to great effect by a hacker collective referred to as Magecart. This article charts the evolution of Magecart from its rudimentary beginnings as a basic script inserted into small online ecommerce stores to a sophisticated fraud operation targeting the biggest corporates.

We also look at what damage Magecart could do to your business and how to mitigate that threat.

Early Origins as a Magento Script

It was in early 2015 that cybersecurity company RiskIQ began receiving reports of customer card details being stolen from ecommerce stores. These stores had one thing in common: they used the open source Magento platform. RiskIQ named the hacker group (now thought to be at least half a dozen different groups) Magecart and began investigating the compromised sites.

They found that the compromised sites contained a fairly basic piece of embedded JavaScript code. The script would use a RegExp test to identify whether the website contained the Magento Firecheckout module and whether the user was on the checkout page. If the result came back true, once the customer had entered their card’s expiry date (the last field in the card entry form), the script would collect the information from all form fields, combine it into a single data set and then exfiltrate the data to a database on a C2 server.

RiskIQ published their findings in October 2016 but the response was underwhelming.

Cashing Out: The Reshipping Operation

The collection of card data was only the first part of a wider criminal operation. While some card details were simply sold via online dump shops (the data skimmed from a credit card is referred to as a dump), others were used to buy high value goods from Amazon and other online stores.?

These orders were delivered to US addresses before being shipped on to eastern Europe. Those shipping the goods tended to be innocent mules who had unwittingly responded to adverts looking for Russian speakers to set up reshipping businesses.

How did RiskIQ uncover this fraud? One of the destination servers for the stolen data hosted a reshipping website complete with ‘agent login’ function.

In July 2017, RiskIQ again published their findings, connecting the basic credit card exfiltration with the integrated reshipping scam they had now exposed. This second report was taken more seriously by the payment card industry and law enforcement who realized that something had to be done.

How Magecart Has Evolved to Take on Big Corporates

Meanwhile, Magecart’s business model was evolving.

Clearly not content with the amount of work they were putting in for relatively slim pickings, Magecart moved away from targeting small Magento sites. Instead, the hackers began to look around for third-party services which could be used as a back door into bigger targets.?

With limited or non-existent security teams, these service providers proved easy to hack, giving Magecart access to their servers. From there, Magecart were able to modify the JavaScript elements which they had embedded in their clients’ websites and apps. Some of the affected services included web analytics, push notifications, chatbot-based IT support and ecommerce hosts. One of the hacked service providers, an ecommerce hosting platform called Clarity Connect, even received threatening messages originating from their own servers after they found and removed the scripts.

In 2017 Magecart struck gold. One of their victims, SocialPlus, happened to be plugged into the TicketMaster ecosystem. Once they had sunk their fangs into this rich stream of data, Magecart dug deeper, compromising another third-party service used by TicketMaster, this one provided by Inbenta Technologies.?

To help avoid detection of their scripts, Magecart concealed them using an obfuscator.

In 2018, British Airways announced that they had been attacked with up to 380,000 customers having their card details and PII stolen. When an employee admitted, in an interview, that malicious code had been added to the website and app, ears pricked again at RiskIQ who took on the daunting task of crawling billions of BA websites to locate the script in question. Once again, they found a web skimmer script but this time highly customized to blend seamlessly in with the BA website experience. The 22 lines of code even included instructions for logging both mouse and touchscreen actions which meant that the customers using the BA app, which pulled content directly from the compromised webpage, would also trigger the script.

How a Magecart Breach Could Affect Your Business

A Magecart breach is not to be taken lightly given the ramifications for businesses of all sizes.

The British Airways example should serve as a warning to business of the potential financial consequences of a Magecart attack. The UK information regulator, the ICO, acted within the rules of the EU’s General Data Protection Regulation (GDPR) by imposing a hefty £183m ($230m) fine on the company.

Meanwhile, lawyers continue to prepare the groundwork for group legal action against TicketMaster. Then there is the financial impact of an inevitable loss of trust from existing and potential customers.

Security Tips to Protect Sensitive Data from Magecart

The first thing to consider is whether you might have been breached already. Chances are you will use at least one third party service on your website and you shouldn’t assume that just because everything is working as planned, you don’t have a problem. As IT support Los Angeles services provider DCG Inc. explains: ‘cybercriminals are now moving from the obvious detectable cyberattack techniques to techniques that are more sinister and undetectable.’

If an attack is suspected, IT security specialists should be able to clean up the doctored scripts. They should also be able to determine whether the issue is due to your own servers being compromised or that of a third party partner. You can then either patch the server vulnerabilities or stop using the affected third party.

Leading client-side security solutions can help protect users from Magecart by providing real-time visibility of malicious code and preventing third-party resources from executing malicious scripts whether these are hidden within an app or on a website. Other types of software can monitor websites for changes to scripts which is one of the techniques used by RiskIQ to detect malicious script injection.

How do you prevent the malicious scripts being injected in the first place? Unfortunately, if a third-party service is hacked, there is no infallible way of protecting yourself. The best you can do is work on gaining complete visibility of client-side threats. It is also prudent to outsource third-party vetting to a company that provides professional IT consulting. Los Angeles firm DCG Inc. explains how important it is to, ‘implement strict security measures when partnering with outside firms.’

At the time of writing, Macy’s had become the latest high profile victim of Magecart. Given the malware’s evolving design and Magecart’s interest in websites which process high volumes of debit and credit cards, they are unlikely to be the last.?

Resources

https://hub.packtpub.com/british-airways-set-to-face-a-record-breaking-fine-of-183m-by-the-ico-over-customer-data-breach/

https://www.riskiq.com/webinar/inside-and-beyond-ticketmaster-webinar/

https://www.dcgla.com/2018/09/understanding-silent-risk-non-malware-attacks-it-support-los-angeles/

https://www.dcgla.com/2016/01/top-10-data-breaches-2015-it-support-los-angeles/


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Brent is the CEO of DCG Technical Solutions Inc. DCG provides the specialist advice and?IT Consulting Los Angeles?area businesses need to remain competitive and productive, while being sensitive to limited IT budgets. Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business. He also leads SMBTN - Los Angeles, a MSP peer group that focuses on continuing education for MSP's and IT professionals. DCG was recognized among the Top 10 Fastest Growing MSPs in North America by MSP mentor.

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How Hiring A PPC Can Smooth Your Marketing Efforts? http://www.crstnet.com/2020/08/18/how-hiring-a-ppc-can-smooth-your-marketing-efforts/ Tue, 18 Aug 2020 19:47:28 +0000 http://www.crstnet.com/?p=110300 The world of online marketing is already drained off with classic business models, thereby pitching in the new ones into this soggy field seems like a difficult task. Thus, the only alternative that leads to survival in the webs of the competitive business world is smart business moves that hit two targets with one arrow: […]

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The world of online marketing is already drained off with classic business models, thereby pitching in the new ones into this soggy field seems like a difficult task. Thus, the only alternative that leads to survival in the webs of the competitive business world is smart business moves that hit two targets with one arrow: revenues and customers.?

And the most significant audience target scheme in these dense webs of the competitive online marketing world is a seamlessly well-established PPC service alongside proper marketing objectives.?

And these seamlessly well-established PPC procedures could only be handled by a sophisticated service system that has well-earned experience in displaying promotional ads of products and goods of esteemed companies whenever someone clicks the search button of a search engine. You need to hire a PPC service that is highly vocal in services. So, here’s how a well maintained PPC Agency can smoothen your marketing efforts.?

PPCs Directly Target Potential Buyers?

It is undoubtedly true that the deployment of PPC Management Agency is the best way to target potential buyers. The advancements in technologies and marketing skills put you on the outset of a whole new marketing dimension. PPC ads could detect any person who is seeking the same category of services you offer and hence flash your ads over their systems, thereby allying with people you wouldn’t have even thought about. For instance, we could observe the behavioral arts that Google poses; it merely uses AdWords that direct people to specific websites whenever any commercial search is initiated.?

An Advertising Based Entirely On Your Choices?

Each business tends to work on specific business objectives and manages to target a specific category of audience. Therefore, skimming through your campaigns and settling down to an audience type could trigger massive traffic as then the ads would target only your potential customers without wasting time on any other uninterested people. This speeds up the ad process, website direction process, and spikes up sales to at least ten percent.?

PPC Simplifies The ROI Measuring?

PPC advertising lays down a proper inventory regarding the spiked sales or ad clicks, which makes it easy for you to juxtapose costs and sales, compare investments and profits, thereby simplifying the estimation of ROI.?

PPC simply displays the ad clicks, sales the ad clicks generated, etc., thereby easing up the profuse methods of ROI calculations. This way, you can assess the results you obtain after investing a considerable amount of money.

PPC Provides A Platform For You To Reach Out Multiple Customers

Hands down, PPC is the best business strategy for brand exposure. The technical aspects and advancements that it implies in order to grasp substantial benefits are remarkable. PPC ads could flash before any potential buyer who would never have even known your brand existed, thereby expanding platforms, laying up business leads, and building progressive marketing campaigns. This strategy poses up your ad at the top of search engines, therefore exposing your brands to multiple potential customers.

 


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Sumeet is professional writer who loves to research of unique topics and express his thoughts by content writing.

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How Content Marketing Is Evolving And Various Forms Of Content Your Should Start Paying Attention To http://www.crstnet.com/2020/08/18/how-content-marketing-is-evolving-and-various-forms-of-content-your-should-start-paying-attention-to/ Tue, 18 Aug 2020 19:41:38 +0000 http://www.crstnet.com/?p=110298 With companies starting to recognize the value of proper content marketing, there are major evolutions that have taken place in this field. A lot has changed, and a lot of changes are still to come. Nowadays, content marketers have this amazing scope of competing with the likes of The New York Times and BuzzFeed, mainly […]

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With companies starting to recognize the value of proper content marketing, there are major evolutions that have taken place in this field. A lot has changed, and a lot of changes are still to come.

Nowadays, content marketers have this amazing scope of competing with the likes of The New York Times and BuzzFeed, mainly because of the highly advanced tactics, platforms, and tools available in this arena.

It all revolves around writing, publishing, and distributing content that attracts an audience and fetches new traffic to the business. It is this traffic that transforms into customers.

The Evolution of Content Marketing

Content is King, and that’s evident from all the varied updates that Google has been coming up within its search engine algorithms. Studies have put forward that people, on a vast scale, have been searching for the phrase “content marketing,” which has remained an upward trend.

This increase in attention even comes with a negative side. Businesses and individuals are now of the view that they can publish almost anything to grab customers in the name of top quality content.

Many companies are even using duplicate content and are also into spinning articles that do not deliver any value. But what’s required on the part of the businesses is starting from the core and delivering real value to the customers. This can help them stay relevant in the game.

With time, content marketing has proved to be highly effective and an integral part of developing trust, which further results in lead conversion. Studies have put forward that the decision-makers of the modern-day agencies prefer detailing company information through articles instead of going for advertisements.

Where Customers Go, Content Follows

Still not convinced about the effectiveness of content marketing, some statistics below will surely help you grab the confidence.

It is not wrong for marketers to think that advertisements are one of the most creative ways of presenting products and services to customers. But around 71% of readers say that content with sales pitch likely turns them off.

Around 40% of individuals want emails from different companies to be more informative and less promotional. The future of content marketing is?video marketing. It seems it is the present now, too!

Companies should work on having searchable content that different search engines can have a clear understanding of. This ill further help the search engines in sending traffic towards the businesses.

Different Forms of Content to be Adopted by Modern-Day Businesses

Speaking of the adoption of different types of content, what will work on the part of the companies is indulging in the creation of authentic content. You know authentic content has always stayed in the market, and it will make its presence felt forever.

Companies should deal with creating useful, relevant, and original content devoid of copy-pasting and tweaking. It is easy to create authentic content with the use of tools like a slideshow maker.

Video Marketing Is Here to Stay

If pictures have a good impression on prospective customers, videos are even more worth it. They tell stories faster than all the other mediums. With the amalgamation of the right setting, mood, and characters, you can make the audience feel exactly how you want them to behave.

This is the reason why movies are a 100-billion dollar industry. Using a?movie creator?for creating some stunning visuals will work fine for your business. Additionally, podcasts are one of the most incredible ways of increasing intimacy with the audience.

Vlogging

There are different ways of using video content for increasing the association of clients with your brand. Vlogging is the same as blogging, with the only difference being that there are videos used in place of words.

For personal brands, this is one of the perfect ways of building relations with the audience online. The viewers get the advantage of watching the products of a company, listening to what is being said, and getting a vivid sense of the company’s personality.

People generally like buying from businesses they are up and close with and the ones they trust. Human-to-human connections are best built with the use of vlogs.

Whiteboard Videos Can Also Help

Now whiteboard videos are a brand new trend in the field of content marketing. These videos can cover different varieties of topics. The catch here is they are sketched or animated videos. They are quite similar to the normal videos except that the people and scenery are not original.

These videos are beneficial because the makers do not need to be good on the camera, and there is no fancy tool or equipment required for the purpose. It is a simple way of producing top quality content almost instantly.

Live Videos Should be Embraced

Video promotions are not new, but live videos, which are a subcategory of video marketing, are working out well for many brands. Such videos make good sense, especially when a brand is starting up new in the industry.

Live streaming from workplaces or booths at trade shows can work for different brands. Such videos give companies the exclusive scope of engaging their viewers and target audience.

These are just a few important content promotion trends that will further evolve over the years.

They will not represent major changes, but they will surely bring forward some clear ways of improving one’s content marketing. This can further help in attracting leads, converting the same, and luring new business.

Final Words

Interactive and user-friendly content marketing, no matter in which form it is, if done well, has the power of creating brand equity. It makes your brand more valuable with time. If your target audience gets a clear idea of what you are dealing with, they will come to you.

But for this to happen, you will have to ensure presenting information in an easy-to-grasp and lucid manner. This is possible only with the use of proper videos. Videos create a sort of flywheel effect where companies start generating more momentum and suddenly start dominating the field they are serving.


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How Does a Personalized CX Boosts Sales & Revenue? http://www.crstnet.com/2020/08/18/how-does-a-personalized-cx-boosts-sales-revenue/ Tue, 18 Aug 2020 04:00:57 +0000 http://www.crstnet.com/?p=110280 Infographic Courtesy of: TDinsights.com

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Infographic Courtesy of: TDinsights.com

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10 Reliable Sources to Learn About Search Engines http://www.crstnet.com/2020/08/18/10-reliable-sources-to-learn-about-search-engines/ Tue, 18 Aug 2020 04:00:38 +0000 http://www.crstnet.com/?p=110276 The advent of digital marketing opened new ways for brands to reach anyone, anywhere at any time. And since then, every brand started adopting strategies and techniques to promote their products and services online. Every business, whether it is small or big, always wants a fully functioning website. It is the search engine that acts […]

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The advent of digital marketing opened new ways for brands to reach anyone, anywhere at any time. And since then, every brand started adopting strategies and techniques to promote their products and services online.

Every business, whether it is small or big, always wants a fully functioning website. It is the search engine that acts as a window to display your goods and services to the world and give your company a unique identity. But, what’s the point of having a website when you can’t reach your future clients?

Nothing, right?

This is where SEO gets into the picture.

With the help of SEO tactics (Search engine optimization), you can easily boost your website’s presence on the search engine and attract more leads. In simple words, SEO is one of the best methods to increase your website traffic from search engines like Google.

If you are a beginner in the digital marketing world, here are some reliable sources that will help you learn more about search engines and how they work.

The Best Sources to Learn About Search Engines

1. The Beginner’s Guide to SEO by Moz.com

This amazing guide by?Moz.com?is basically designed to explain all the major aspects of search engine optimization. This is one of the best sources that can help you learn a lot of things like finding the terms and keywords that can generate better traffic to your business website, building links, making your site SEO friendly, and giving it a unique value. This guide is divided into the following 8 chapters:

Chapter 1:?SEO 101

Chapter 2:?How Search Engines Work: Crawling, Indexing, and Ranking

Chapter 3:?Keyword Research

Chapter 4:?On-Page SEO

Chapter 5:?Technical SEO

Chapter 6:?Link Building & Establishing Authority

Chapter 7:?Measuring & Tracking SEO Success

Chapter 8:?SEO Glossary

You can go through this guide and learn more about the tactics of mastering search engines and SEO. After that, you can boost your website presence on the search engines and get better business results.

2. SEO Made Simple (A Complete Guide by Neil Patel)

If you find reading from the web a boring task, then this source is for you. “SEO Made Simple by Neil Patel,” is an amazing and interesting SEO guide. It covers videos, images, and screenshots that will help you get more familiar with search engine strategies and SEO basics. Here are a few things you can learn:

  • Overview of SEO
  • Difference between white hat & black hat
  • Difference between on-page SEO & off-page SEO
  • On-Page SEO
  • Off-Page SEO

3. Web Savvy Marketing

Web Savvy marketing is a platform where you can learn to grow your web presence. Discover different marketing tools that can be helpful in brand building, driving traffic, and producing a tangible stream of revenue and ROI. The website delivers quality insights about simply utilizing search engine algorithms properly.

If you are a beginner and want to get more ideas about the fundamental concepts of SEO and how to implement them, the Web Savvy marketing website is an ideal platform for you. Not only will it help you gain better knowledge but also increase your website presence as well.

4. Search Engine Journal

A renowned website that can help you stay up-to-date with amazing articles written by well known SEO experts, social analytic tools, and paid search. There are many articles published daily on this website that can help you gain information about search engines, SEO tactics, and topics like:

  • Digital Experience
  • International Search
  • Link Building
  • Analytics
  • Local Search
  • Mobile Search
  • Web Development

Knowing about all this can help you boost your business presence on search engines like Google, Yahoo, Bing, etc.

5. Google Webmaster Central Blog

This is an official Google blog that is really beneficial if you want to gather data about updates, indexing, crawling, and ranking. By referring to this source, you can learn about the new features that Google is going to roll out. It is a resource that you can’t overlook. Since Google is the biggest and the most popular search engine worldwide, what could be better than visiting its official website blog and knowing more about the search engine and SEO.

For more information, you can refer to Google’s search engine optimization starter guide that provides a step-by-step process to get a higher ranking on Google.

6. SEO Starter Guide by Google

Our sixth useful resource is a 32-page beginner’s guide in PDF format that covers the basics about search engines and SEO. Even though the guide is technical, it is worth reading. You will get to know more about:

  • SEO Basics
  • Improving Site Structure
  • Optimizing Content
  • Dealing with Crawlers
  • SEO for Mobile Phones
  • Promotions and Analysis

For a beginner running a start-up, this guide is useful in ranking a website in the search engine results and increasing traffic. The best thing is that this guide is from Google which is undoubtedly the best search engine. Stay updated about SEO strategies and how to maintain your website presence by referring to this guide.

7. QuickSprout

One of the most famous digital marketing entrepreneurs, Neil Patel, runs this website.?

It is a well-known forum aiming to educate and inform people who are new to SEO and not aware of the search engine algorithms. This website offers seminars and webinars to share information with thousands of people. Consider it one of the best sources for increasing your website’s online presence and becoming a better businessman. The seminar includes seven chapters where you will get to know about:

  • Introduction to SEO
  • Site speed and results
  • New searching algorithm
  • Advanced data analysis
  • Keyword research
  • Content building links
  • Vertical searching

8. Yoast SEO Blog

This is a useful resource that will help you with technical SEO, WordPress SEO, and SEO content. Most travel bloggers and business people choose WordPress for their websites. The main focus of the Yoast blog is to enhance user knowledge on increasing their website search engine rankings as well as earnings. You can also learn more about things like why you should use synonyms and related keywords, what a landing page is and how it works, ways to improve your core web vitals, indexing, and much more.

9. Google’s Digital Marketing Course

This is different from the resources above. It is a kind of self-studying training pack that you need to complete at your convenience. When you take this digital marketing course, you learn about the tactics that you need to apply to become successful in the era of digital marketing. Refer to this course if you want to be successful and build a better online presence.

10. Ahrefs Blog

Finally, we come to the last but the most reliable resource, i.e., Ahrefs. It is a kind of data marketing website that focuses on the bigger picture. If you want to dive deep into SEO tactics and strategies, you can refer to the Ahrefs blog. You will learn how to create a viable link network that can help move your content up and down the SERPs. This website has a lot of informative articles for beginners, including topics like:

  • How to increase website authority?
  • Link building for beginners – Guide to get backlinks in 2020
  • What are the keywords?
  • How to make use of keywords in SEO?
  • Content marketing types to grow your business

The list doesn’t end here. There is a lot more information at Ahrefs.?

Wrapping Up…

Search Engine Optimization is a crucial component of 21st-century marketing. Agree or not?

It is all about building a website presence on the search engines and gaining search traffic. The above resources will help you turn your average startup into a brand. This is only possible when you have a strong knowledge of search engine strategies and SEO concepts. For that, the reliable resources noted above can be of great help. Good luck!


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Zasha Cruz is an?assignment help?provider at Global Assignment Help. Being an expert in mathematics, she provides trigonometry, algebra, and?geometry assignment help?to students. With a keen interest in digital marketing, she writes for various publications on topics related to it. When she gets free time, she explores unique SEO strategies, plays chess, hangs out with friends, and reads self-help books.

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A Call for Change – What’s Next for Brands and the Anti-Racism Movement http://www.crstnet.com/2020/08/18/a-call-for-change-whats-next-for-brands-and-the-anti-racism-movement/ Tue, 18 Aug 2020 04:00:36 +0000 http://www.crstnet.com/?p=110278 They say there’s no such thing as bad publicity, but if you’re one of the brands coming under fire for cultural appropriation or racial insensitivity, you’ll know that that’s definitely not true. Is it possible to turn that negative publicity into a positive opportunity? Absolutely. There’s always an opportunity to undergo a flawless transformation and […]

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They say there’s no such thing as bad publicity, but if you’re one of the brands coming under fire for cultural appropriation or racial insensitivity, you’ll know that that’s definitely not true. Is it possible to turn that negative publicity into a positive opportunity? Absolutely. There’s always an opportunity to undergo a flawless transformation and embrace positive branding while the spotlight is on you.?

In the age of social justice where consumers are more aware of the roots of the brands they support, a self-evaluation of your brand, your logo, and how your business is perceived by the public, is crucial.?

Racism in the context of branding doesn’t have to mean the brand has negative intentions. In fact, the brands that are being called out or boycotted for their outdated and insensitive elements are brands that may have been due for an updated image or a refreshed brand name for some time. These elements are usually rooted in a past era where oppression was synonymous with aspects of the culture we deemed acceptable. Times have changed and brands have had to employ their very best adaptability skills.?

Controversy: Cancel Culture Versus Culture Appropriation

Whenever there is a change in the air, it is invariably met with a degree of suspicion and concern from a sector of the population. One might wonder whether it is a fear of change that instills this resistance, or whether the subject in question holds legitimate points that are worthy of concern and attention. The decision to rebrand a number of brands in favor of an image that is inclusive and non-denominational in terms of race and gender has sparked both welcome feedback and outcries. What is the view of the opposing side when it comes to Cultural Appropriation??

Cancel culture refers to the boycotting of celebrities and public figures as well as brands that have roots in racism. Those not in favor of cancel culture believe that there needs to be a line, a point at which cultures may borrow from one another without being accused of appropriation. This is especially true about fashion brands –? Dior came under fire recently for “drawing too much inspiration from the Mexican escaramuzas” in their latest campaign. This certainly seems to push the boundary somewhat, becoming almost totalitarian about what appropriation means.?

Regardless of how brands might feel about the demand, consumers have the last say. If brands want to remain relevant, inclusive, and attuned to the social climate, they have to remain adaptable.?

Adaptability: An Essential Survival Strategy for Brands

When a logo or any other element within the brand is seen as an offending entity that has its roots in an outdated era that is closely associated with oppression or injustice, it is imperative that a business exercises its best adaptability skills and rebrands.?

Much like the weather, social climates change. They don’t change overnight, but gradual trends can often build up and snowball into a large mindset change that humanity collectively experiences. It is important for brands to remain aware of what the pressing issues are within our society, thus enabling them to stay aligned and sensitive to the consensus.?

Racism has always mattered but only now are people identifying elements within our society that remain years after the abolishment of slavery in America. It is important that brands undergo a self-evaluation aligned with this narrative in order to identify any elements that may be rooted in oppressive eras or that may segregate, appropriate from, or demean the suffering that has been experienced by other cultures.

The Brands That are Answering to Calls for Change?

Aunt Jemina, part of the Quaker Foods brand, has announced a rebrand of their product which will roll out towards the end of the year 2020. Quaker acknowledged the lack of sensitivity to African Americans in their branding saying: “We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.” The rebrand will entail the removal of the well-known face of “Aunt Jemima”, after 130 years.?

This seemed to spark a self-evaluation among a number of other brands, as they too, announced a rebrand in the pipeline based on a need for an image that fosters more sensitivity to minorities in the USA. Mars, the food brand, was the next to follow suit after Aunt Jemima by revamping it’s already controversial, “Uncle Ben’s” brand. They released a heartwarming statement that is likely to give the release of their rebrand great publicity and positive feedback.?

“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. We recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”

Not all brands, however, face a backlash due to cultural appropriation, racism, or sexism. Some brands are genuine victims of the times and like the others, simply have to rebrand as part of a survival strategy. Corona beer is an example, during the coronavirus pandemic the globe finds itself battling right now. There is no correlation between the beer and the virus, but nevertheless, simply due to the association of the name, the brand has suffered tremendous losses. A recent poll revealed that 38 percent of Americans will not buy Corona beer in light of the coronavirus global pandemic.?

Fighting Racism, From The Top Down – Can We Overcome This??

Is it possible to end racism completely by removing the elements of society that remind us of past injustices? Perhaps not. It has to happen in the hearts of all of the people. However, the stance taken by some of the biggest brand names alongside their commitment to playing their part in ending racism is an indication that society is becoming more aware of how its actions and perceptions affect others. This is a positive indication that should certainly ignite hope into the hearts of the population.


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Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning company name ideas.

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Your Complete Checklist of Must-Have SEO Plugins to Optimize your Website http://www.crstnet.com/2020/08/17/your-complete-checklist-of-must-have-seo-plugins-to-optimize-your-website/ Mon, 17 Aug 2020 04:00:42 +0000 http://www.crstnet.com/?p=110265 In today’s online environment, it is getting increasingly difficult for sites to be found online. Millions of blogs and businesses are competing for user attention, but only a fraction of pages get any traffic from search engines. This is confirmed by Ahref’s recent search traffic study, which found that more than 90.63 percent of online […]

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In today’s online environment, it is getting increasingly difficult for sites to be found online. Millions of blogs and businesses are competing for user attention, but only a fraction of pages get any traffic from search engines.

This is confirmed by Ahref’s recent search traffic study, which found that more than 90.63 percent of online pages in their database (over a billion pages) got zero traffic from Google.

Why is it that the vast majority of web pages drive no organic traffic from Google, and what can you do to be in the remaining 9.63 percent? The reasons are varied and many, but one reason that particularly stands out is Search Engine Optimization, also called SEO.

Many people often overlook this necessary step after they have built their site and created some content. They wait in the hope that their website will get the audience without them taking the appropriate actions that will ensure organic traffic.

The current competitive marketplace requires bloggers and site owners to make SEO a necessary part of the equation to drive organic traffic.?

Fortunately, many tools can facilitate you in your search engine optimization efforts. If you use WordPress or any other CMS for your website, you can add plugins to your site to optimize it for search engine algorithms.

The WordPress repository contains more than 55,000 plugins, but you need to choose among them based on your needs. It is also possible to install more than one SEO plugin to your site.

Below, we present a list of seven must-have SEO plugins that you can use to optimize your website. These WordPress SEO plugins help improve the website’s functionality, user experience, and overall look.

1. WordPress SEO by Yoast

WordPress SEO by Yoast is a widely used SEO plugin that has been around for over a decade. It is one of the most installed plugins with more than 5 million installations. The Yoast SEO plugin helps you analyze your pages and identify duplicate content to avoid a Google penalty.

It also offers unique templates for title tags and meta descriptions which makes your website more appealing to an audience.

These features can be accessed for free; however, Yoast also offers a premium version for $89/year with additional features, including:

  • No ads
  • 24/7 customer support
  • Suggestions for linking in your pages
  • Redirect options

If you are a beginner, we recommend that you install the free Yoast SEO plugin and then move to the premium version as your site grows.

2. WP Super Cache

Caching is a technique that makes your website load faster on the web. Google considers site loading speed as a major ranking factor since it ensures optimal user experience. The WP super cache plugin is a must-have for improving the speed and overall performance of your site.

There are cases when you may not need a cache plugin since most shared hosting services offer inbuilt caching these days. However, if you use hosting that doesn’t provide an inbuilt cache, the WP super cache should be your go-to option.

3. SEMrush SEO Writing Assistant

The SEMrush SEO Writing Assistant is an on-page SEO plugin that provides instantaneous recommendations for content optimization. The recommendations are based on the quality of the top 10 ranking pages on Google for a given keyword.

The plugin assists writers to come up with original content as it constantly monitors plagiarism. The plugin is free to use and offers additional features such as:

  • Recommended keywords
  • Readability score and tips for improving it
  • A score that gives an idea about the tone of voice in the writing
  • Checking links for errors

4. Google XML Sitemaps

Google XML Sitemaps is a free plugin that generates an XML sitemap for search engines. An XML sitemap helps search engines identify the areas on the website that you want to index and crawl them when a relevant search query is made.

The plugin automatically updates the XML sitemap every time new content is published. All you need to do is install the plugin on your site and adjust the settings.

5. All in One Schema Rich Snippets

A rich snippet is a summary of a page on top of the SERPs, also called Position 0. It attractively presents page information with ratings, bullet points, and an image to boost the page’s click-through rate.?

A study revealed that the CTR of the first organic search result drops from 26% to 19.6% in the presence of a featured snippet. It means that the snippet gets significant traffic that would’ve otherwise gone to the first URL.

Therefore, placing your page as a featured snippet is important as it makes the page stand out from the competition. The all-in-one Schema Rich Snippets plugin helps you earn a placement in snippets with schema coding. It is a simple plugin and does not require any web development or coding expertise.

6. SEO Image Optimizer

With the popularity of image searches, images now drive a considerable amount of traffic from search engines. The SEO Image Optimizer plugin helps you optimize your images. The plugin also improves the overall look and performance of the website.

The SEO Image Optimizer plugin offers a free plan and pro plan for $24.99 per month with some upgrades.

7. Premium SEO Pack

While the Premium SEO Pack has some of the basic features available in other analytics plugins, it includes an advanced set of features that are unique to it. The plugin monitors page speed, broken pages, rich snippets, SERP tracking, and link building, among other things. It also helps you get an idea of image optimization and internal linking.

Final thoughts

There are numerous SEO plugins at your disposal, but the key is to choose those that will fit the needs of your website and business. The plugins mentioned in this blog provide all the features that you need to optimize your site.

Moreover, try to avoid using more than one plugin for a single purpose because too many plugins will adversely affect your website.


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Alma is a mother, wife, logophile and a professional blogger by choice. She completed her masters in English literature from the University of Groningen. Oh, and Alma is incomplete without her cats! Find her on Twitter or check out some of her past work at Muckrack.

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6 Tricks & Tips to Get Quality 5-Star Reviews for Your Business http://www.crstnet.com/2020/08/17/6-tricks-tips-to-get-quality-5-star-reviews-for-your-business/ Mon, 17 Aug 2020 04:00:38 +0000 http://www.crstnet.com/?p=110270 Online marketing can be difficult to get your head around, with so many strategies, algorithms, and platforms to consider. But if one thing is clear across all digital marketing, it’s that online reviews are great for your business. Online reviews have surpassed word-of-mouth recommendations to become one of the most powerful ways to get people […]

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Online marketing can be difficult to get your head around, with so many strategies, algorithms, and platforms to consider. But if one thing is clear across all digital marketing, it’s that online reviews are great for your business.

Online reviews have surpassed word-of-mouth recommendations to become one of the most powerful ways to get people invested in your products, services, and brand. That’s because online reviews are so ubiquitous and people trust them in the same way they do recommendations from family and friends.

Online reviews also play a critical role in getting you to the top of local search results. In fact, reviews are among the top three most important elements of a Local SEO strategy, alongside maintaining your Google My Business and linking strategies.

If you want to take full advantage of online reviews, you’re going to need a healthy selection to choose from, and nothing says trustworthy quite like a 5-star review such as Supple Reviews.

To generate more 5-star reviews for your business, check out the 6 tricks and tips outlined below.

1. Follow Up with Satisfied Customers

When you think about online reviews, what’s the first thing that comes to mind?

Many of you probably think of dissatisfied customers launching angry rants at an unsuspecting business.?

That’s because unhappy customers are much more likely to leave a bad review, whether that feedback is warranted or not. On the other hand, satisfied customers are probably busy enjoying your products or services and haven’t given a review a second thought.

To get your happy customers to leave a positive review, you need to actively follow up. There are several ways you can go about this.

You could ask them in person after you’ve made the sale. This is probably more effective in service industries where customers can see the results of your work immediately. For example, you come to their home, fix their leaking tap, and ask the happy customer to leave a review afterwards.

If your customer needs time to benefit from your product or service, try following up via SMS or email 24-48 hours after the sale.

2. Show Customers Your Appreciation?

Online reviews are incredibly important to your business, with 93% of consumers agreeing that reviews affect their purchasing decisions. But your customers probably don’t know that.?

If your customers knew they were doing you a favour, they would probably be more inclined to leave a review.

That’s why you should always briefly explain why reviews are important. Thank your customer for choosing your business and thank them in advance for leaving a review and helping you out in a small way.

This combination of explanation and appreciation can go a long way to securing more positive, 5-star reviews.

3. Include a Link and Make It Easy!

To make it as easy as possible for customers to leave a review, include a link to the review platform you want them to use. To maximise your Local SEO, you probably want customers to leave Google Reviews, which appear on your Google My Business Profile.

You can generate a direct link to your personal Google review page using the free Supple Review tool. Simply include your link at the bottom of your email or SMS to make it as easy as possible for customers to leave reviews.

Some other platforms you may want customers to leave reviews on include Facebook, Yellow Pages, Yelp, TrueLocal, and ProductReview.?

You don’t want to give your customers too many options, so just include a link to the platform you’re trying to get the most reviews on.

4. Help Your Customer Write the Perfect Review

We’re not suggesting that you actually write the review for your customer or suggest they rate you five stars. This approach is neither effective nor ethical.

However, you can guide customers to ensure their review is useful both to you and to others. After all, a review with a brief explanation is better than a review that just leaves a star rating.

Here are some of the prompts you can use to guide your customer:

  • Why were you looking for this product/service?
  • What stood out to you about your experience?
  • What was your overall impression of the product/service?
  • Would you buy the product/service again?

5. Make the Review Your Reward

Just like we wouldn’t recommend writing the review or asking for 5-stars, we also wouldn’t recommend offering vouchers or discounts in exchange for reviews.

However, there are sometimes opportunities to reverse engineer this situation. If a customer wants to tip you or find a way to show their thanks, redirect this generosity into a review.

Swapping a tip or another reward for an online review might seem like a bad trade, but it can benefit you in the long-term. Customers in these situations might even be more likely to leave you that review because they already wanted to give you something for your good work.

6. Make Sure You Respond to Customer Reviews

Everyone wants to feel like they’re being listened to and that’s what responding to reviews does for your customers. That’s why you should respond constructively and positively to all reviews, including negative ones.

Research shows that the vast majority of people who read reviews also read a business’s response, so each response is talking to both past customers and potential future customers.?

If your customers see that you regularly respond to reviews, that may also encourage them to leave their review, increasing your overall numbers.

Put it All Together and Start Benefiting from 5-Star Reviews

Now that you have all these tricks and tips, you can start putting your review strategy together.

Create a brief SMS or email that follows up on your service, thanks the customer, explains why reviews are important, and asks them to leave you a review. Don’t forget to include the direct link to your preferred review site and some ideas of what they can include in the review. Finally, remember to check your reviews regularly and reply to as many of them as possible.

Reviews have been beneficial for the SEO, online brand building, and overall revenue of many businesses. With these tips on your side, your business can be well on the way to reaping these benefits too!


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Mukesh Prajapati - A Digital Marketer and marketing strategist who works with Supple, a top Digital marketing and website designing agency in Australia. Apart from this, he loves to write blogs on web design, SEO & internet marketing.

The post 6 Tricks & Tips to Get Quality 5-Star Reviews for Your Business appeared first on SiteProNews.

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VoIP Industry Statistics for 2020 http://www.crstnet.com/2020/08/17/voip-industry-statistics-for-2020/ Mon, 17 Aug 2020 04:00:04 +0000 http://www.crstnet.com/?p=110273 Infographic Courtesy of: ideacomnc.com

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Infographic Courtesy of: ideacomnc.com

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